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Branding & Identity

MediVisuals Rebranding

MediVisuals Logo Refresh

With almost 40 years of equity in their existing logo I opted for a refresh, giving it new life with a fresh color palette and a simpler presentation

MediVisuals Business Card

The company needed a fresh look and feel to align with their new logo. Business cards was a perfect place to begin!

MediVisuals Corporate Brochure

The sales team needed a conveniently sized corporate brochure for trade show attendees to take with them as well as for other general uses. Click image for full-size pdf.

MediVisuals Hang Tags

These hang tags for client gifts is just one of the many items developed as part of the new brand and new approach for MediVisuals

MediVisuals Brand Guide

Once a new logo and look and feel were established a brand guide was in order. After a branding exercise with leadership and many discussions with the team, I was able to write a company narrative and begin developing a brand guide. It’s still a work in progress. Click image for interactive pdf.

MediVisuals Trade Show Display

MediVisuals existing trade show displays were outdated. I chose this modular display and developed several options to be customized based on the event.

MediVisuals Sales Deck

Once I was able to formulate the company’s narrative I developed this presentation for the sales team to use for lunch and learns and other sales opportunities. Click image for full-size pdf.

Altria act Identity Development & Playbook

Altria provided me with a logo and transcript to develop a toolkit for their community involvement program. I developed the overall identity for the program as well as this interactive guide to the newly structured program for employees to learn all they need to know. All communications for act follow the established program identity. Click image below for pdf of playbook.

Safeco Insurance Sales Meeting

Safeco partnered with me to develop an identity mark for their annual sales conference along with presentation templates and retractable banners.

The conference coincided with the organizations “Agent for the Future” initiative that focused on innovation, untapped use of technology and a growth trajectory, so the client was looking for a theme and look and feel that was futuristic and included a nod to Dallas (where the conference was being held) but also with an evergreen feel to support sales efforts over the coming year.

Safeco Insurance Trade Show Identity

Safeco Insurance Sales Meeting PowerPoint Template

Safeco Insurance Sales Meeting Banners

Safeco Insurance Sales Meeting

Gen2 Advisors Logo Refresh and Identity Development

Gen2 Advisors Logo Refresh

Gen2’s existing logo needed a bit of an update so it read as a capital G. The orange needed a bit more punch also!

Gen2 Advisors Website

This group of really smart, really fun marketing insights professionals wanted an identity that was reflective of their Objective. Exclusive. Sometimes against the grain. personalities. Their website was a great place to start!

Gen2 Sales Sheet

Gen2 Advisors Trade Show Banner